Taking price out of the equation
Is there anything other than price which will attract footfall in current times? Of course!
Single price discounters can’t change their prices but by listening to their shoppers they can identify a multitude of other ways to drive footfall and spend. Areas which customers would like to see single price discounters improve include;
• More tills open
• Wider aisles
• Wider choice of products
Find out what will drive spend in your store & categories. Contact Katy Moses now for more information.
Source: Variety Discounter Tracking Programme