The fight for top up basket continues
Top-up shopping contributes 46% of spend in the convenience channel. Top up shoppers are frequent visitors and high spenders – a very valuable shopper, which supermarkets are doing their best to capture. So which categories do retailers need to ensure they’re getting right to satisfy the top up shopper?
- Milk
- Bread
- Chilled foods
- Ambient grocery
him! has spoken to 7,600 top up shoppers to better understand their needs and behaviour in convenience stores – contact your account manager for a summary of the top up shopper (free of charge to CTP clients.)
Source: Convenience Tracking Programme 2011