The licence plate said fresh

Ok, so we know that Price/Value for Money and Availability are the top 3 importances to Supermarket shoppers who were interviewed as part of him!'s Supermarket Shopper Tracking Programme- and not necessarily in that order- but what else do Supermarkets need to get right to keep their shoppers happy?

Well, 23% of shoppers told us that the "Quality of Fresh" was a top importance, and "wide range of products” and "quick and easy shop" were also up there.