Think outside the box for impulse driving promotions

Less than 7% of customers buy something on impulse in food-to-go chains such as Greggs and Subway. 

How can foodservice chains increase this level of impulse purchasing?

A colleague was tempted by an unplanned dessert last week when offered the chance to ‘flip a coin’ to see who would pay; the waiter or her (see below).  A 50:50 chance of a free dessert which encourages friendly interaction with the staff and creates a fun experience customers tell friends about... a win:win situation really. 

Source: Food-to-go Tracking Programme –shopper interviews at Subway, Greggs, coffee chains, c-stores, Boots & WHSmiths