Want to drive NPD via wholesale channel?

In-depot sampling is popular amongst both caterer and retail customers; 29% of caterers and 26% of retailers say it would encourage them to buy NPD (as high as 36% at one particular wholesaler).

him! has just spoken to over 8,000 independent caterers and retailers to find out what drives their purchasing decisions. 

Source:  Cash & Carry Caterer Tracking Programme & Cash & Carry Retailer Tracking Programme