Who wants kids?

Families, with kids, are a valuable customer group for pubs to attract.  They are more than twice as likely to order food and have a higher overall spend per person.  Are UK pubs doing enough to attract families?

Take a look at furniture retailer, Ikea.  In their US cafes they offer half price kids meals, sell jars of baby food, have a place to warm baby bottles and offer changing facilities with free nappies for parents who are caught out (see below).  Now that’s family friendly.

Source: Ontrack 2011