him! visited Morrisons’ brand new c-store, ‘M Local’
him! visited Morrisons’ brand new c-store, ‘M Local’, in Ilkley last week, and we were pretty impressed!
- Approx. 2,500 sq ft of brand new build
- Focus on food service – hot food counter, fresh orange juice, salad bar, in store bakery (with bread slicing facility)
- Meal deal concept with ABC solution, pick any A, any B, any C product with cheapest free, rather than traditional set price (incl fruit – all merchandised in one unit)
- External comms advertising £10 less per basket vs top 4 supers
- Electronic shelf edge labels allowing day part pricing and offers
- Dinner deal for 2 for £9 - lots of variety
- Focus on fresh – meats, fish, herbs all well ranged
- Peel off recipe cards – simply effective
- Local focus – POS on fresh fruit & veg and meat
- Parking, including mother and toddler and disabled spaces. Approx 10 spaces in total
- Grind your own coffee beans in a 1m solution
- Touch screen Wine selector. Worth seeing as recommends solution for meal type and occasion
- ‘Can’t find it in store?’ – order by 11am and it will be delivered by 4pm the next day
