There are over c.3,643 CTNs in the UK (including c.1,194 company owned CTNs and 2,449 independent CTNs).
The majority of customers visit their local CTN 3.3 times per week on average, meaning range and promotions can quickly become like wall paper.
Now in its 3rd year the syndicated CTN programme interviews c.1,600 customers so that retailers and suppliers are able to better understand some of the ‘who’ ‘what’ and most importantly ‘whys’ – which sales data simply cannot provide.
This programme also highlights how one CTN chain compares vs. the competition. For example, are customers more or less satisfied with price? Availability? Range? Are certain retailers over or under performing in certain categories?
The CTN Tracking Programme provides independent customer insights to drive channel strategies, helping to build a “common language” between retailers and suppliers through highlighting lost sales, unfulfilled intentions and performance gaps.
Focus areas typically include:
- CTN customer profiles
- What shopping mission are they on?
- What categories are customers buying and what drives them to those categories?
- Change in frequency of visits to this store in the last 12 months
- Why do customers choose to shop here over other stores in the area?
- If a major chain was located nearby, would they shop there instead?
- What loyalty schemes would customers be interested in
- Trip spend and visit frequency
- Key criteria that the shop must deliver against
- Customer satisfaction ratings based on their experience here today.
- How are loyal are customers?
- The role of services e.g. utility bill payment, cash machines, lottery
- Level of impulse purchasing in-store
- Promotional awareness, preferred promotional mechanic and promotional purchases here today
- Insight to influence your pricing and promotional strategies
- Customers who say their preferred brand of selected products have been unavailable here in the last month
- Failed purchases and reasons for
- Understand which methods of communication work at driving footfall & impulse
- Optimum products & ranges? Insight for range reviews & supplier conversations
- Which product/s and service/s would customers not buy from this store?
- Would customers use CTN’s for breakfast, lunch and evening meals to go?
- Do customers mind being upsold to by staff? And does it encourage impulse purchasing?
- And much more...ask for a full question list
Why join the CTN programme?
This invaluable insight will help shape your category plans, commercial decisions and future strategies and, because
this is a syndicated study, insight is available at a fraction of the price compared to funding your own research.
For more information on the CTN Tracking Programme please contact Katy.Moses@him.uk.com 07912 717 567 or visit www.him.uk.com