Independent retailers

The Cash & Carry Retailer Tracking Programme is the “common language” for all wholesalers and suppliers involved in the UK cash & carry sector.

Through c3,000 retailer customer conversations the syndicated Cash & Carry Retailer Tracking Programme measures evolving customer attitudes, influences and usage patterns across the cash and carry sector annually.

The programme discovers the who, what, when and how of the cash & carry shopping experience and provides invaluable insight to shape your commercial decisions and future strategies. Gain insight for your wholesaler conversations and range reviews based on FACT, not assumptions. Ensure you are maximising new product launches (in a sector often forgotten by brand managers!).

Focus areas typically include:

• What percentage of your shops goods are sourced from this cash & carry?
• What products do you intend to buy from this cash & carry here today?
• Do retailers know the exact price of the following products which you bought here today?
• Do retailers have a shopping list here with you today?
• Do retailers have a budget to stick to?
• Retailers rating of their shopping experience in the depot.
• What are they intending to buy here today and how much are they intending to spend?
• Were they unable to purchase anything that they intended to buy in this cash & carry?
• And which products?
• What are they buying on impulse? And why?
• What % of your shops goods do you think you will source from a delivered wholesaler in 12 months time?
• Where do retailers look for advice on growing their sales?
• How often do they visit this Cash & Carry depot & others?
• What is important to them when shopping at the cash & carry?
• How would retailers like profit on return communicated to them in the cash & carry?
• Do they notice POS in the cash & carry?
• Do they buy any own label products? Which categories and why?
• Do retailers know the top 3 selling brands in the UK of different categories?
• Do retailers notice promotions? Do they buy any items on promotion? Which categories?
• How often do retailers pass savings on from promotions onto their customers?
• and much more... ask for a full question list

Why join the Cash & Carry Retailer Tracking Programme?

This invaluable insight will help shape your commercial decisions and future strategies and, because this is a syndicated study insight is available at a fraction of the price compared to funding your own bespoke research.

For more information on him!’s Cash & Carry Retailer Tracking Programme please contact Katy.Moses@him.uk.com 07912 717 567 or visit www.him.uk.com