Convenience

56% of the UK adult population visit a convenience store on average nearly four times a week, this means there is over 5.9billion shoppers visiting a convenience store per annum.

The convenience sector remains buoyant, profitable and attractive to both suppliers and retailers.

What we do

Each year him! speaks to c.25,000 convenience store shoppers face-to-face, at the moment-of-truth, at stores (including stores on forecourts) throughout the UK, to gain valuable shopper insights through a syndicated programme.

Making the Convenience Tracking Programme (CTP) the only robust, authoritative and credible shopper study in the UK.

CTP helps suppliers and retailers build a “common language” by highlighting lost sales, shopper behavioural understanding and areas of strengths.

This invaluable insight will help shape your category plans, commercial decisions and future strategies.

Issues typically include:

• Shoppers of your category 
  • Do they drive footfall?
  • Do they drive basket spend?
  • Who they are (profiles)?
  • What missions are they on?
  • What else do they buy?
• Size of the prize tool to calculate the category tie up opportunities at each retailer and also benchmark
• Journey to store
• Reasons for outlet choice and main driver to store
• Importance of getting in & out as quickly as possible, fast service
• Key criteria that the store must deliver against
• Shopper ratings based on their experience here today
• Intended vs. actual purchases
• Basket size vs. Supermarkets
• Proportion of shoppers buying on impulse and reasons for impulse purchasing
• Categories shoppers failed to buy here today and causes
• Promotional purchase intentions, proportion of shoppers who noticed a promotion here today, drivers to promotional purchasing here today
• Pricing & preferred mechanic e.g. EDLP, BOGOFF, rounded price points, PMPs and perceived promotional savings
• Cross purchases and merchandising
• Awareness of external and internal communication in this store today
• Seasonal events and occasions
• Food-to-go and snacking
• Meal deal composition, meal deal opportunity outside of lunch
• Desire for shopping inspiration & recipe cards
• Importance of services
• Loyalty card usage
• Healthy, local sourcing, community and ethnicity
• Brands vs. own label, reasons for buying own label
• Staff interaction in-store, did staff up sell?
• Impact of online shopping on c-stores
• ...and many many more ask for a full question list now!

Why join the Convenience Tracking Programme?

This invaluable insight will help shape your category plans, commercial decisions and future strategies and, because this is a syndicated study, insight is available at a fraction of the price compared to funding your own research.

For more information on him!’s Convenience Tracking Programme please contact Katy.Moses@him.uk.com 07912 717 567 or visit www.him.uk.com