56% of the UK adult population visit a convenience store on average nearly four times a week, this means there is over 5.9billion shoppers visiting a convenience store per annum.
The convenience sector remains buoyant, profitable and attractive to both suppliers and retailers.
What we do
Each year him! speaks to c.25,000 convenience store shoppers face-to-face, at the moment-of-truth, at stores (including stores on forecourts) throughout the UK, to gain valuable shopper insights through a syndicated programme.
Making the Convenience Tracking Programme (CTP) the only robust, authoritative and credible shopper study in the UK.
CTP helps suppliers and retailers build a “common language” by highlighting lost sales, shopper behavioural understanding and areas of strengths.
This invaluable insight will help shape your category plans, commercial decisions and future strategies.
Issues typically include:
- Shoppers of your category
- Do they drive footfall?
- Do they drive basket spend?
- Who they are (profiles)?
- What missions are they on?
- What else do they buy?
- Size of the prize tool to calculate the category tie up opportunities at each retailer and also benchmark
- Journey to store
- Reasons for outlet choice and main driver to store
- Importance of getting in & out as quickly as possible, fast service
- Key criteria that the store must deliver against
- Shopper ratings based on their experience here today
- Intended vs. actual purchases
- Basket size vs. Supermarkets
- Proportion of shoppers buying on impulse and reasons for impulse purchasing
- Categories shoppers failed to buy here today and causes
- Promotional purchase intentions, proportion of shoppers who noticed a promotion here today, drivers to promotional purchasing here today
- Pricing & preferred mechanic e.g. EDLP, BOGOFF, rounded price points, PMPs and perceived promotional savings
- Cross purchases and merchandising
- Awareness of external and internal communication in this store today
- Seasonal events and occasions
- Food-to-go and snacking
- Meal deal composition, meal deal opportunity outside of lunch
- Desire for shopping inspiration & recipe cards
- Importance of services
- Loyalty card usage
- Healthy, local sourcing, community and ethnicity
- Brands vs. own label, reasons for buying own label
- Staff interaction in-store, did staff up sell?
- Impact of online shopping on c-stores
- ...and many many more ask for a full question list now!
Why join the Convenience Tracking Programme?
This invaluable insight will help shape your category plans, commercial decisions and future strategies and, because this is a syndicated study, insight is available at a fraction of the price compared to funding your own research.
For more information on him!’s Convenience Tracking Programme please contact Katy.Moses@him.uk.com 07912 717 567 or visit www.him.uk.com