Delivered wholesale
him!’s delivered caterer and retailer tracking programmes complement him!’s two long-standing cash & carry tracking programmes by providing insights on delivered wholesaling.
Each year him! speaks to independent caterers (profit-led and cost-led) and retailers who use delivered wholesalers, including P&H, Booker, Brakes, DBC Foodservice and 3663.
Use him!’s syndicated delivered wholesale tracking programme as a common language to engage with the delivered wholesalers to grow sales together.
Focus areas typically include:
- Why they use a national delivered wholesaler?
- How delivered wholesalers can improve their service and offer?
- How do the customers rate the advice and support offered by delivered wholesalers?
- Customer loyalty to a delivered wholesaler
- Use of competitor routes to market – and why
- What are they buying from each delivered wholesaler and why? (by category)?
- How do customers place their order?
- Who does the ordering?
- What influences them on what they order (habit / trade press / customer request/ telesales)?
- Do they always keep buying the same products or do they search for other products too?
- Role of PLOF and do they use it and which bits?
- How often customers buy something on promotion?
- How customers learn about promotions?
- How likely are they to be influenced by telephone sales?
- Will they order more, the same or less products through the delivered wholesaler in the next 12 months?
- And much more…ask for a full question list.
Why join the Delivered Wholesale Tracking Programme?
This invaluable insight will help shape your commercial decisions and future strategies and, because this is a syndicated study insight is available at a fraction of the price compared to funding your own bespoke research.
For more information on him!’s Delivered Wholesale Tracking Programmes please contact Katy.Moses@him.uk.com 07912 717 567 or visit www.him.uk.com