Independent caterers
Cash & carry sales to foodservice, catering and hospitality businesses was the fastest growing segment of the wholesaling market and continues to grow year-on-year. Source: IGD.
him!’s syndicated Cash & Carry Caterer Tracking Programme can help you better understand the caterers using cash & carries in order to work closer with wholesalers to maximise sales.
Through face-to-face conversations with c3,000 caterers, the programme measures evolving attitudes, influences and usage patterns across the cash and carry sector annually.
The Cash & Carry Caterer Tracking Programme is the only means of getting robust, independent caterer customer insight in the UK.
Focus areas typically include:
- What type of catering outlet do they own?
- Are they licenced?
- How often do you visit THIS cash and carry?
- What is the main reason for shopping at the cash & carry?
- Satisfaction ratings based on their experience in the cash & carry
- What percentage of their outlets goods are sourced from cash & carry, delivered, supermarket, discounter, other in the next 12 months
- Do caterers know the exact price of the products which they bought here today?
- What are caterers intending to buy here today and actual purchases?
- Do caterers look at profit on return information on packs to help them with your purchasing decisions?
- Which 3 things are the most important to caterers when shopping in this cash and carry?
- Which categories do caterers buy own label products in?
- How important is it for caterers to use known brands on their menus?
- Do they have a shopping list with them today?
- Do they have a specific budget to stick to today?
- How much do caterers intend to spend here today?
- Do caterers know the top sellers in various categories?
- Do promotions encourage caterers to buy additional products? Which types of promotion are most effective?
- Influencing factors when deciding what to put on the menu
- Do caterers welcome advice from cash and carries or suppliers on how to grow sales?
- Which advice to use they use and trust?
- Have they visited a cash & carry website recently?
- Category specific insights
- Have caterers bought any new or different products to use/sell in their outlet?
- And much more…ask for a full question list
Why join the Cash & Carry Caterer Tracking Programme?
This invaluable insight will help shape your category plans, commercial decisions and future strategies and, because this is a syndicated study, the insights are available at a fraction of the price compared to funding your own research.
For more information on him!’s Cash & Carry Caterer Tracking Programme please contact Katy.Moses@him.uk.com 07912 717 567 or visit www.him.uk.com