Price & Promotions Study

60% of shoppers say promotions influence their purchases in-store

With the instability of the UK economy and shopper’s purses feeling the pinch, it’s no surprise that shoppers are becoming more and more price conscious and shopping around for the best deals.

Shoppers have been bombarded by more and more promotional mechanics over the last few years. But are these promotions still getting the same recognition and cut through as they once did? Or are today’s shoppers more savvy and not so easily swayed.

What’s more, are shoppers beginning to play the game? Do they wait for the big promotions and stock up their cupboards rather than buying the products at their seemingly overinflated “regular” price?

With Tesco doing away with deep cut promotions in favour of everyday low prices, it seems that more now than ever the question which is on brand owners’ and retailers’ lips is – what is our price and promotional strategy? And, more importantly, what do our shoppers want it to be?

Find out what brand owners and retailers need to do in order to ensure their promotions encourage incremental purchases.

What we do:

him! will be speaking to UK convenience shoppers and independent and symbol convenience retailers to gain a holistic view of the impacts, affects and consequences of prices and promotions in convenience stores.

The content of the research is led by you. Join now to have your input to the questionnaire.

Costs:

We can ask questions based on your specific categories, products and brands, as well as focus on specific promotions you have running in stores. If you are interested, then we can price this research on a syndicated basis but bespoke it to your requirements.

Timings:

From the agreement of questionnaire, we could have the results available via an online report within 4 weeks.

For more information please contact Katy Moses on Katy.Moses@him.uk.com 020 7611 0421/ 07921 717