Pub tenants
We know the climate is tough. But we also know opportunities must exist to grow sales in the on-trade, by getting current customers to spend more per visit, and/or to get more customers into pubs.
Tenant Track speaks to those on the frontline to understand what suppliers can do to better support these tenants.
How we do it:
him!'s Tenant Track Study speaks to over 500 ontrade tenants via telephone interviews.
Focus areas typically include:
- Do they offer hot/cold food/ snacks/ bakery items?
- How is their sales percentage split, dry v wet?
- How satisfied are they with their pub company's fees?
- How satisfied are they with their pub company's level of support for the food they serve, e.g. menus, advice etc?
- How satisfied are they with their pub company overall?
- In what areas do they think their pub company could improve?
- How do they rate the training provided by their pub company?
- How do they rate the clarity of contractual agreement with their pub company?
- How do they rate the information and advice provided by their pub company?
- How do they rate the recruiting process of their pub company?
- How do they rate the promotions provided by their pub company?
- How do they rate their pub company's website?
- What was the main factor that influenced their choice of current pub company?
- How often do they receive a visit from a pub company representative?
- Which of the following would they find most useful from a pub company rep e.g. Introduce new products, assist with merchandising solutions, help with staff training & education, assistance with promotions?
- And much more - ask Katy for a question list.
For more information about him!'s Tenant Track please contact Katy Moses, Business Development Manager on katy.moses@him.uk.com 020 7611 0421 or 07912 717 567.