Symbol retailers
Symbol Track is a new programme aimed to help suppliers get fast and business-critical information direct from symbol retailers.
The study consists of telephone interviews with the following symbol group retailers:
- Londis
- Costcutter
- Spar (James Hall, Appleby Westward, CJ Lang, AF Blakemore)
- Nisa
- Premier
him! research & consulting will conduct 100 interviews with retailers from each symbol group. Benchmarking comes free.
Focus areas typically include:
- If you were to launch a new product or variant, how many would be interested to buy it?
- How many are aware of the core range in your categories?
- Do your products or brands fit within the core range?
- Would they like a price marked pack variant in your brand?
- Did they see your trade marketing in the press? What were their impressions of it? Encourage them to buy?
- Do they see your category as being a core growth driver in the coming 12 months?
- Do they see your competitors in better light than they see you? Do they see your competitors (i.e. sales reps) more often than you?
- Do they (the symbol retailers) think you are investing more in your brands now compared to a year ago?
- Promotions – do they only buy your products when they're “on deal”?
How you might use SYMBOL TRACK:
- A quarterly, half yearly or annual continuous trend study
- ...at either an industry average level (Symbol Retailers Average each wave)
- ...or pick one or more named symbol group accounts, for industry wide benchmarking.
Why you might use SYMBOL TRACK:
- Evaluating media spend
- Promotion strategy
- Sales force effectiveness and evaluation
- Core range communication
- Channel or account plans and reviews
- and much more...
For more information please contact Katy.Moses@him.uk.com 020 7611 0421/ 07912 717 567.