Boost your basket

Brand new research from him!’s 2014 Convenience Tracking Programme (CTP) has revealed a rosy future for convenience stores, provided that they take advantage of the plethora of opportunities to grow their baskets.

While competition from discounters, supermarkets and online offerings is all around, local shops are set to survive and thrive thanks to a number of factors, claims him!.  “We predict the ‘local’ shop demand will be sustained and spurred on by the ageing population.  This is the largest shopping group in convenience and in the strongest estimated growth,” says insights manager Jennifer Pratt. “The UK’s longer working hours will also contribute to the sector’s success, particularly with women working longer days, as 56% of c-store shoppers are female”

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