Is that a bulging basket?

KatieLittlerKatie Littler, Insight Director

Or are you just pleased to see me?

After over 5 years of decline, our brand new research shows that convenience stores finally saw a rise in the invaluable ‘planned’ top-up shopper this summer. What did this mean for retailers? A higher spend and a bigger basket, that’s what! Nearly 1-in-5 baskets contained 5 or more items, meaning a welcome rise in the ‘bulging top-up basket’.

Halting the decline in ‘planned top up’ visits is exciting news for the industry; not only does it mean a higher value shopper but it suggests UK convenience stores have elevated themselves in shoppers eyes and are no longer seen as merely a last-minute, distress destination but a trusted part of their weekly shopping repertoire.

No big surprise that the industry is also increasingly trusted for fresh & chilled products, and also held up as having outstanding customer service.

It will be exciting to see if this trend continues through the winter months.  Summer is traditionally a time when volume through the supermarkets slows and 2014 was no different.

him! has just spoken to a further 3,200 convenience shoppers as part of our expanded CTP (Convenience Tracking Programme.) Clients can access an exec summary on our online hub from Mon 20th October. would like to store information (cookies) on your computer. By continuing to use this site, you consent to this.
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