Is that a bulging basket?
8 October 2014
Or are you just pleased to see me?
After over 5 years of decline, our brand new research shows that convenience stores finally saw a rise in the invaluable ‘planned’ top-up shopper this summer. What did this mean for retailers? A higher spend and a bigger basket, that’s what! Nearly 1-in-5 baskets contained 5 or more items, meaning a welcome rise in the ‘bulging top-up basket’.
Halting the decline in ‘planned top up’ visits is exciting news for the industry; not only does it mean a higher value shopper but it suggests UK convenience stores have elevated themselves in shoppers eyes and are no longer seen as merely a last-minute, distress destination but a trusted part of their weekly shopping repertoire.
No big surprise that the industry is also increasingly trusted for fresh & chilled products, and also held up as having outstanding customer service.
It will be exciting to see if this trend continues through the winter months. Summer is traditionally a time when volume through the supermarkets slows and 2014 was no different.
him! has just spoken to a further 3,200 convenience shoppers as part of our expanded CTP (Convenience Tracking Programme.) Clients can access an exec summary on our online hub from Mon 20th October.