C-stores attracting more top-up shoppers

Convenience stores have successfully won back the lucrative top-up shopper this year, according to the 2015 Convenience Tracking Programme (CTP) from HIM Research & Consulting.

Four in 10 shoppers at c-stores now say they are on a mission to top up, a significant rise from the 30% in 2013 and 31% in 2014. And what is even better news is that the growth in top-up is coming from planned missions - 26% in 2015 compared with 16% in 2014 - rather than less valuable distress visits. 

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