Convenience Stores Push Impulse Purchasing To A Five Year High
20 May 2015
, From Nam News
New research from him! research & consulting has found that the level of impulse purchasing in convenience stores is at a five year high.
him! has just interviewed 20,000 shoppers, across 20 leading convenience chains, as part of its Convenience Tracking Programme (CTP) and found 18% of them admitted to picking up something on impulse vs just 15% in 2014 and 14% in 2013.