Customer Missions: Food to Go & Meal Deals

Meal deals aren’t exactly new when it comes to retail sales mechanisms.  Some of the multiples have been offering meal deals for almost a decade now, with the likes of Boots and the Co-operative Group getting their offering just right and expanding it regularly.  And variety pays off, with him! research showing that 23% of shoppers are willing to pay a higher price for a meal deal if there was a wider range of products.

In fact, according to Boots, its meal deal offering is so large that you would need a stadium 94 times bigger than Wembley, filled with people eating a different Boots Meal Deal, before any two people would have exactly the same combination of products.

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