Customer Missions: Mop up the top-up show

A headline on the BBC business news last month which screamed ‘The death of the weekly supermarket shop’ only served to tell us in the convenience sector what we already know. And that is that since the recession, people are shopping little and often.

What started as a way to keep control of budgets and reduce food waste has become habitual for most shoppers, and the likes of Tesco are counting the cost of the trend with a jaw-dropping fall in profits and declining footfall.

C-store retailers have traditionally been seen as the home of the top-up shopper, however the percentage of top-up shoppers has been in slow decline over the past few years, according to HIM Research and Consulting. But the good news is that while it looked like the c-store sector was losing the battle for top-up shoppers to the multiples’ smaller formats and the discounters, this band of shoppers are making a welcome return to small stores.

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