Don't forget core missions

The past few years have seen the convenience channel develop into one of the strongest sectors thanks to retailer understanding of the core shopper missions, particularly the top-up and newsagent. But with growing pressures facing the channel, convenience needs to re-focus on these to ensure its long-term success.

Top-up has always been at the heart of convenience, yet HIM research shows that trade spend is down 4% year on year. The competition from supermarkets and discounters has been a factor in this. It is the quality perception of fresh produce that is resulting in shoppers migrating from convenience to other channels. However, the battle will be won with three key categories: fresh fruit and veg, milk and bread.  

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