Don't neglect store ambience

The convenience channel has grown significantly over the past decade, driven by a combination of factors including investment in category management and the development of missions, as well as investment in driving value for money. However, as price and value for money become more commonplace prerequisites for doing business, the in-store experience and environment are becoming the new differentiator for shoppers.

Convenience retails who focus on the shopper experience – good displays, great events, engaged staff, great signposting, cleanliness, air-conditioning and lighting – will be the ones who have more satisfied shoppers and drive increased future shopping intentions. 

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