Food-to-go in convenience is on the rise
11 September 2014
him! research shows that Londoners use convenience stores for food-to-go more than any other mission. 1 in every 3 visits to a convenience store in London is to buy food-to-go.
16% of shoppers in Tesco Express currently buy food-to-go on each visit to store, higher than the average (9%), showing that they already attract a greater proportion of these lunch time visits.
Tesco have clearly ear-marked a lucrative shopping mission and are designing formats best suited to serve these shoppers. To find out more about the Tesco shopper, get in touch!