Food to go: Instant gratification

For many years, food to go has been an area of great interest to convenience operators. Reducing as it does the trade's reliance on traditional categories such as tobacco and news, and enhancing margins to boot, the category has long been pictured as one of the key growth areas for convenience operators.

But, as in other categories, competition is increasing. So the latest shopper study by HIM Research & Consulting - based on 800 interviews across a variety of outlets - unlocks some of the shopper thinking about how independent convenience stores match up against their multiple counterparts and the high street coffee and sandwich chains when it comes to food to go.

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