Fuelling Growth

It hasn’t always been a rosy picture for the forecourt stores sector, with numbers dropping off a cliff over the past few years, but the Experian Catalist market report for 2013 showed that this was the first year since 1966 that numbers have increased. And although 26 sites may not seem like that the glory days have returned, it is positive news for the industry that has seen site numbers drop from 13,107 in 2000 to 8,616 in 2013.

While forecourt retailers are looking to up their game, what do shoppers think of the evolution of the industry, and how has the forecourt customer changed? As part of its Forecourt Tracking Programme, him! interviewed 4,200 forecourt shoppers to discover what drives them. 

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