The Future of Convenience: The Headlines
13 January 2016
Last week was the difficult first week back to work following the Christmas break but what better way to shake off the cobwebs than by looking to what 2016 and beyond has in store for the convenience industry! The Future of Convenience event that took place at the Museum of London saw the launch of him! research & consulting’s brand new report. Findings were accompanied by an afternoon of insightful guest speakers from the likes of Paul Stone owner of Stone Spar stores, Celia Herga, Convenience Account Director at Heineken, Ian Bishop, Marketing Director at Nisa Retail and Tom Fender, MD at him! International.
him!’s Blake Gladman, Research Director and Ed Sibley, Client Director talked through the trends, threats, risks and opportunities for the convenience sector in 2016 and beyond. Here are just a few of the key headlines:
- Negative inflation and higher wages mean consumers have more disposable income, with many choosing to spend it on eating out of the home. Over a third of UK adults are now eating out more often than they were 12 months ago.
- Following years of an obesity crises, we have seen the trend of healthy living and eating explode. 57% of UK adults now say they are more aware of healthy foods and lifestyle choices than they were 12 months ago. However a large proportion of shoppers don’t see convenience stores as credible places to buy fresh and healthy products.
- We’ve changed the way we eat. One quarter of us are eating dinner on our own, this is often because people in shared or family houses choose to cook separately. The cause? There is a remarkable lack of planning around meal times today.
- him! predicts that future growth in the sector will come from focussing on key missions that will deliver against the evolving shopper need. The evening is precious for the meal for tonight shopper, 56% of convenience shoppers want to spend less than 30 minutes cooking their evening meals.