Gearing up for the Games

Later this month the Glasgow 2014 Commonwealth Games will get underway and take its part in a truly exceptional summer of sports, which for local retailers could lead to a huge sales uplift.

With a bit of luck the two weeks from 23rd July will be atypically sunny and warm and Glasgow will be able to produce a Commonwealth Games to live long in the memory. For any retailers who don’t believe the Games will capture the same attention that London 2012 did, him! research has found that 75% of UK adults plan to watch the Games. Of these, four out of every five are planning to watch the Games at home – which represents a huge opportunity for retailers. Jennifer Pratt, Insights Manager at him!, comments: “This opportunity starts with an understanding of what these shoppers plan to buy and who they plan to consume with.” 

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