Health & beauty: Because it's worth it

According to Blake Gladman, senior analyst at HIM Research & Consulting, consumers are mainly on the distress mission when seeking out health and beauty in convenience. "We've seen an increase in supermarkets and discounters on the high street who are stealing the 'planned' top-up from convenience. So convenience now has seen an increase in the 'distressed' top-up mission," he says. 

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