Heatwave Offers Major Sales Opportunity For Retailers As Brits Fire Up There BBQs

With the weather hotting up, research from him! research & consulting has found that 39% of Brits intend to host a BBQ this summer and 52% expect to attend one, presenting a major sales opportunity for retailers.

“The promise of good weather is the no.1 driver for Brits to take the cooking outside, although our latest research shows that simply seeing BBQ related promotions in-store as well as BBQ related displays in-store can inspire shoppers to get the charcoal lit,” said Katie Littler, Communications Director at him!

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