him! Identifies The Key Ways To Effectively Engage & Communicate In-Store
2 October 2015
, From NamNews
According to latest research from him!, convenience store shoppers are more impulsive now than they have been since before the recession - 18% are looking to be inspired in store and 1-in-3 purchasing decisions are made in-store.
Busy lifestyles mean that one-in-three convenience store shoppers want to be in and out of store as quickly as possible. Combine this with the fact that the typical convenience store shopper visits their local store over 200 times per year means that they are often shopping on autopilot in store.