How own label adds value

The key to remaining relevant in today's demanding and value savvy shopper is to esure you stock a range that offers variety in terms of price points, but also consistency in terms of quality, writes him's Jennifer Pratt. 

Own label is a fantastic way to drive depth and variety within your range while offering your shopper the choice they crave. The role of recognised brands and that of own lavel is not a mutually exclusive one, rather a relationship that if well-balanced and complimentary, will help drive incremental purchases and bigger baskets. 

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