The key trends of 2014

him's Natalie Goodridge predicts that one of the key trends to be big in 2014 is the diversification in meal solutions.

We know that one in five shoppers is already buying items for quick and easy meals in convenience stores. Therefore, meal solution opportunities should be maximised - this could be for those shoppers buying items mid-week, treats for the weekend, or for the family tea time. There should also be a focus on ingredients and components for those who cook from scratch.

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