Let services work for your business
7 May 2014
, From The Convenience Store
The concept of using services to drive footfall to convenience stores may not seem anything new, but it’s as relevant today as it’s ever been, says Molly Wilmot.
The latest research from our Convenience Tracking Programme – full results are out later this month – shows that services are just as big a footfall driver as meal for tonight, with as many shoppers telling us they are visiting their local stores to use a service as they are to buy items for their evening meal. Yet this is seldom reflected in space or communication in a store.