Maximising Events

Events are a fantastic way for retailers to drive incremental footfall and create a sense of theatre within their store, says him!’s Molly Wilmot.

“The high street is constantly evolving and the boundaries that existed between supermarkets, discounters, food-to-go outlets and convenience stores are continuously being broken down.  With the rise of click & collect, the influx of discounters to the high street, and shoppers themselves becoming more aware of value, it’s important for convenience retailers to understand that they cannot rely on simply being ‘convenient’ any longer. Offering something beyond the mandatory is crucial to success.

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