More players join food to go revolution

The scale of some retailers' food to go operations now rival some deli's and café's, providing new revenue streams and increasing footfall, so is food to go the single biggest opportunity in convenience, and how can it be implemented for little investment?

Recent Convenience Tracking Programme research by him! shows that 79% of purchases in convenience outlets are made by shoppers on an 'eat now' mission, highlighting just how big the food to go opportunity is for local retailers. One company investing heavily in this area is Kepak Convenience Foods, which is championing the self styled Hot, Quick & Tasty (HQT) category, driven by its range of Rustlers burgers, subs and noodles, Zugo's Deli Cafe pasta pots and Paninis. John Armstrong, Marketing Director at Kepak: "A major benefit of the HQT category is that it provides a wide range of products suitable for a variety of shopper missions including lunch, dinner, a late night snack or fridge-filler quick meals. 

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