Innovative meal solutions

Laura Greene, Insights Executive  

The meal for tonight mission is a huge growth area for the convenience sector. Share of trade spend for this mission has increased 4% since last year (6% 2013 vs. 10% 2014) and shoppers on this mission are valuable, spending on average 33% more than the average c-store shopper (£9.13 on average).

Innovative meal solutions such as Sainsbury's ‘Makeaway’ is a clever solution to increase incremental spend and to help drive the meal for tonight mission. 

Furthermore, with 37% of shoppers only planning their evening meals on the same day, 'Makeaway' is an inspirational, quick and easy weekday meal solution all at a low cost. 

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