Morrisons & McColl's: Shopper Profiles Comparison
10 August 2017
The Morrisons' and McColl’s partnership is big news for the channel. Did you know that there are surprising similarities in their shoppers’ profiles too?
The partnership brings the re-introduction of a Safeway brand. Do British consumers still remember it? How do they feel about the brand?
Here's is an infographic comparing Morrisons and McColl shopper