New study to highlight the value of the wholesale channel
14 July 2014
, From Convenience Store
The Federation of Wholesale Distributors (FWD) has commissioned a study into the contribution made by the independent supply chain to the UK economy.
The study, which is to be carried out by Capital Economics, will be used to help educate legislators and the national media about the importance of the wholesale channel to employment and added value in the business sector.
A recent him! study of customer shopping habits in wholesale showed that most retailers restock on Mondays and are more likely to make distress purchases on Mondays and Wednesdays, while 44% of incremental sales were achieved at aisle ends, with only 5% by the entrance and 9% by the till point. This knowledge gives suppliers the opportunity to time their reps’ visits better, and to create visibility of products within depots at the optimum times.