Own brand bonanza

Big brands watch out - own brands in the independent sector are gaining popularity as symbol groups work harder to ensure that their labels are meeting consumer demand for both value and quality.

What once was seen as a poor relation of the big brands and the domain of the supermarkets, own label is seeing something of a change in fortunes in small stores. Indeed, c-store retailers of all stripes are reporting rising sales of own brand across the categories, as symbol groups respond to growing consumer demand by improving the quality and range of their product. HIM research shows that demand for both value and premium own brand is growing, with 21% of shoppers planning to buy more of the former over the next 12 months, and 20% the latter.

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