The price has to be right
3 April 2014
, From Forecourt Trader
Exclusive research into the forecourt sector was one of many highlights at last month's National Convenience Show at the NEC. Merril Boulton reports
With Esso now accepting Tesco Clubcards and BP having offered Nectar points for many years, the loyalty card is a growing influence on where drivers are choosing to re-fuel their cars, and a strong influence on whether they also take the opportunity to top-up on their groceries, according to Blake Gladman, senior research manager at shopper research specialist HIM.