The price has to be right

Exclusive research into the forecourt sector was one of many highlights at last month's National Convenience Show at the NEC. Merril Boulton reports

With Esso now accepting Tesco Clubcards and BP having offered Nectar points for many years, the loyalty card is a growing influence on where drivers are choosing to re-fuel their cars, and a strong influence on whether they also take the opportunity to top-up on their groceries, according to Blake Gladman, senior research manager at shopper research specialist HIM.

Read more >



www.him.uk.com would like to store information (cookies) on your computer. By continuing to use this site, you consent to this.
More info