Rugby World Cup 2015: How to make sales soar

The 2015 Rugby World Cup will fill stadiums (and pubs) around the country but 92% of people will be watching at home. This is where you get to shine.

The tournament is fast approaching with the kick-off on September 18, but it’s not too late to get your store ready for hungry and thirsty fans of the biggest sport event of the year.

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