Rugby World Cup: Convert your customers

Research indicates that shoppers are already thinking about the tournament, and where they are planning to watch it, according to HIM's insight director, Katie Littler.

"One in three UK adults are intending to watch the Rugby World Cup, with one in four saying they're likely to be more 'involved' this time due to it being in the UK," she points out. "Interest will be higher than ever before thanks to England and Wales playing host, so retailers need to get prepared!"

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