Shoppers Want More Than Fuel From Symbol Forecourts – him!
5 October 2015
, From NamNews
According to recent research from him!, there is a remarkable difference in shopper behaviour in a symbol fascia forecourt compared with an oil company store.
Forecourt convenience stores account for 9.1% of the total UK food & grocery sector according to William Reed Grocery Structure 2015 of which symbol forecourts now make up a significant chunk and are becoming a powerful and important sub-sector of the UK Convenience channel.