Significant ‘Lunchtime’ Opportunity Within Convenience Stores
28 October 2014
, From Kam City
57% of shoppers who buy a sandwich in convenience stores don’t buy any accompanying snack item, according to research from him! research & consulting, revealing a huge opportunity for driving incremental purchases in-stores. .
“Outside of ‘snacking’, lunch remains the key food-to-go occasion within convenience”, reveals Katie Littler, Insights Director at him! “With significant opportunities lying in ‘lunch completion’ via complementary categories.”
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