Soft Drinks Summit with CCE
4 December 2014
, From Convenience Store
Soft drinks shoppers are valuable to c-stores, explained Jill Livesey from HIM. They buy more items per trip (3.6 compared with the industry average of 2.8) and spend more. But there are also opportunities to grab shoppers’ attention better.
For example, one in four soft drinks are bought on impulse, and only about half of shoppers who buy a sandwich purchase a soft drink as well.