Spooky treats

Halloween has grown to become one of the biggest dates in the retail calendar, and after Christmas and Easter it is a key opportunity for convenience retailers.

Both shoppers and retailers think making an effort for events is worthwhile. As part of HIM research we spoke to shoppers, and 33% think convenience stores should get behind seasonal events. But it isn’t just the shoppers who say this, 63% of retailers think so, too. 

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