Survey highlights benefits of offering in-store services
24 September 2014
, From Convenience Store
Research by him! has revealed that PayPoint shoppers spend an average of 25% more per visit to convenience stores and visit a store 28% more often on a weekly basis.
The study of 20,000 shoppers found that customers using the bill payment services visited a shop 4.6 times a week compared to a non-PayPoint shopper who visits 3.6 times a week and will spend £7.66 per visit compared to the non-PayPoint shopper's £6.13. According to him!, this equates to £35.24 vs £22.07 per week and adds up to £684 per shopper per year.