Survey highlights benefits of offering in-store services

Research by him! has revealed that PayPoint shoppers spend an average of 25% more per visit to convenience stores and visit a store 28% more often on a weekly basis.

The study of 20,000 shoppers found that customers using the bill payment services visited a shop 4.6 times a week compared to a non-PayPoint shopper who visits 3.6 times a week and will spend £7.66 per visit compared to the non-PayPoint shopper's £6.13.  According to him!, this equates to £35.24 vs £22.07 per week and adds up to £684 per shopper per year.

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