Understanding students in convenience
1 October 2013
Co-op gives students 10% discount on shopping
The Co-operative Group has become the first British supermarket to give students a 10% discount on their shopping.
As many as 600,000 students will be eligible for the discount via their NUS extra card at more than 3,600 Co-op stores.
Anglia, Midcounties, Midlands, Scotmid and Southern co-ops are all taking part.
The move comes as the Co-op looks to attract younger shoppers to its stores.
28% of students use a loyalty or membership card – CTP 2013
(Source: www.thegrocer.co.uk 13th September 2012)
Interested in finding out more about students?
Or a different valuable ‘shopper type’?
We talk to 20,000 shoppers as part of CTP meaning we can easily focus in on specific shopper types or even store types. Here are just a few examples:
At home mums
High affluence vs lower affluence
Families vs solo households
Different age groups
UK regions (eg South West vs Midlands vs Scotland etc )
Urban vs rural shoppers
And a whole lot more...
Let your client manager know your focus areas and priority shoppers and we can help you better understand them.
For more information on this ‘Eyes & Ears’ report or on other him! research & consulting programmes please contact us: