Understanding students in convenience

Co-op gives students 10% discount on shopping

The Co-operative Group has become the first British supermarket to give students a 10% discount on their shopping.

As many as 600,000 students will be eligible for the discount via their NUS extra card at more than 3,600 Co-op stores.

Anglia, Midcounties, Midlands, Scotmid and Southern co-ops are all taking part.

The move comes as the Co-op looks to attract younger shoppers to its stores.

28% of students use a loyalty or membership card – CTP 2013
 

(Source: www.thegrocer.co.uk 13th September 2012)

Interested in finding out more about students?
Or a different valuable ‘shopper type’?

We talk to 20,000 shoppers as part of CTP meaning we can easily focus in on specific shopper types or even store types. Here are just a few examples:

  • At home mums

  • Busy providers

  • High affluence vs lower affluence

  • Families vs solo households

  • Different age groups

  • UK regions (eg South West vs Midlands vs Scotland etc )

  • Urban vs rural shoppers

  • And a whole lot more...

Let your client manager know your focus areas and priority shoppers and we can help you better understand them.

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