Understanding top up shopping in UK convenience
11 March 2014
This 70+slide deck clarifies the size and monetary value of top up shopping in the UK, and identifies the motivations behind this shopping mission, and related store choice. We map the shopper journey in store, identifying opportunities to grow top up shopping, specifically within the convenience channel. This report draws on the responses of 500 consumers, a nationally representative UK sample, with excerpts from our online shopper forum and diaries.